After crossing the $1 billion mark as a
company, Apple has finally unveiled its largest iPhone. Apple Inc introduced its largest-ever iPhone
and a watch that detects heart problems on Wednesday in an attempt to get
customers to upgrade to more expensive devices in the face of stagnant global
demand for smartphones.
The relatively small changes to
its lineup, following last year’s overhauled iPhone X, were widely expected by
investors, who sent the company’s shares down 1.2 percent to $221.07.
The strategy has been successful,
helping Apple’s stock up more than 30 pct this year and making it the first
publicly traded U.S. company to hit a market value of more than $1 trillion.
Apple’s new iPhone XS, pronounced “ten
S,” has a 5.8-inch (14.7-cm) screen, and starts at $999. The XS Max, the
largest iPhone to date and one of the biggest on the market, has a 6.5-inch
(16.5-cm) screen, and starts at $1,099.
“They have finally added a
larger-screen phone so that they can directly compete with the Galaxy Note9
products,” Gartner analyst Annette Zimmermann said at the event at Apple’s
Silicon Valley headquarters, referring to rival Samsung Electronics, which has
led the trend toward big-screen phones.
“The larger screen will be very
important in China to turn around the trend there, because they have lost some
share in the last few years, partly because of screen size,” she added.
Apple also introduced a lower-cost
6.1-inch (15.5 cm) iPhone XR made of aluminum, starting at $749.
When News Breaks Out, We Break In. (The 2014 Bloggies Finalist)
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